ADDRESSEE OF POLITICAL DISCOURSE: COVERAGE OF STUDIES AND RESEARCH PERSPECTIVES
Keywords:
political discourse, addressee of political discourse, collective/mass addressee, manipulative impact, hypothesisAbstract
The article deals with the review of contemporary state of the study of the political discourse addressee phenomenon. The overview of the existing points of view on discourse’s content as a linguistic scientific notion is presented, with consideration to its debatable character in scientific thought; a debatable character of this discourse kind’s components and basic qualities is underlined. The understanding of political discourse at the present-day stage of discourse studies’ development is analyzed; a short overview of its research directions is suggested. Attention is given to the ambiguity of researchers’ interpretation of the ‘genre’ notion as to political discourse, as well as of the set of genres as related to this discourse kind; this situation exists notwithstanding a considerable numbers of papers on separate genres of political discourse. The concept of mass/collective addressee is analyzed, as well as the coverage of its study as related to political discourse. The lack of special research on the addressee of political discourse, its specific features, parameters and qualities is emphasized; the assumption is expressed as to the causes of this situation. A short overview of non-linguistic spheres studying and practically applying the collective addressee’s parameters is suggested, this collective addressee being understood as a mass customer of political information. With consideration to cognitive basis of political discourse communication, a hypothesis is expressed as to the possibility and advisability of studying the addressee of political discourse of the basis of the cognitive aspect of research, as related various political discourse genres; the necessity of exercising it on the interdisciplinary and multi-module basis is underlined, in case the related disciplines study other aspects of political discourse and its addressee. The article also suggests the directions for further research of the political discourse addressee.
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