TERMINOLOGICAL FILLING OF ENGLISH PUBLICISTIC GREEN MARKETING TEXTS

Abstract

The article deals with the terminological filling of English green marketing professional articles. A comparative analysis of the primary and secondary spheres of the functioning of green marketing terms is conducted in this research. These spheres of the term functioning are presented with articles from professional scientific journals and newspaper articles. Recently, many linguists are interested in terminological issues, which arise at the joint of sciences. A separate place is given to the economic and ecological terminology, including the terminology of green marketing. Any terminology system is studied in the field of fixation and the field of functioning. We consider the last one more important, since the term is a linguistic unit which qualities and properties appear only in the text. The question of the filling of the text by professional terms is relevant because the terms are the basis of professional texts. In our research terminological filling is a fraction of terms among all used content words, which is expressed in percentage. We define it by formula, i. e. by dividing the number of all terms in the text into the number of all content words of these texts and multiplying the result by 100 %. During the analysis of the terminological filling of the articles, all the terms were divided into four groups: in-disciplinary, interdisciplinary, general scientific terms and common everyday words, their relative frequency was calculated, and a comparison of their usage in English publicistic texts was made. In addition, the results of our research show that in the beginning of the text the number of terms is small, moreover, they express simple concepts; the frequency of their usage and their complexity increases with an increase in the distance from the beginning of the text. Thus, the terminological filling of professional green marketing texts depends on the level of scientific text, the concentration of text on a narrow professional problem, as well as on the author‟s style and his purpose.