THE IMAGE OF THE ENEMY IN D. TRUMP’S PUBLIC SPEECHES
Keywords:
image of enemy, image of ally, public speech, image of victim, audience, social-cultural contextAbstract
The paper discusses the repertoire of the language representation of the enemy image in the public speeches by US President D. Trump. This image is mythological and facilitates setting clear evaluative emphases by politicians. The analyzed texts confirmed that any public speech is targeted at a specific audience and a specific social-cultural context, which determine the choice of the enemy or enemies that will be included in the text. It was shown that the political speaker normally assumes a positive role while communicating with the audience. The essential invariant and variable features of the image of the enemy were identified. It was indicated that in the presidential speeches the image of the enemy is always opposed to that of the friend, as well as the enemy’s victim. From the semantic standpoint, the image of the enemy includes a number of characteristics. The enemy may be home or foreign, personalized or generalized, historical or present, implicit or explicit, political, economic or mixed. In addition, the typical actions performed by the enemy were singled out and considered.
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