MEASURING SPEECH INFLUENCE: EXPERIMENTAL PHONETICS RESEARCH METHODOLOGY

Abstract

The article offers an experimental phonetic research methodology to investigate the role of intonation in speech influence realization. This methodology is elaborated according to the proven techniques in contemporary phonetics and combines the use of subjective (perceptive and auditory), objective (acoustic) methods, methods of quantitative data analysis, method of semantic differential. The goal of the experiment is to prove the hypothesis about the role of rhythmic organization and prosodic components of the tutors’ intonation in video lectures in better supporting students’ attention, capturing the interest to the subject, facilitating understanding, which help in realization of speech influence in scholarly discourse, thus making the communication and learning more efficient, productive and successful. As a result of the experiment, the intonation pattern used in the video lecture should be established, and the indices of the temporal, dynamic and frequency characteristics most optimal for speech influence realization should be defined. The paper gives brief insights into such notions as speech influence, scholarly discourse and an e-lecture as a genre of modern scholarly discourse.