PERSONIFICATION OF MENTAL CONCEPTS
Keywords:
lexical-semantic field, cognitive linguistics, intellectual activity, verbalized concept, personificationAbstract
The article presents a brief excursus of linguistic and cognitive reasoning concerning the personification of the basic lexical units of the lexical-semantic field “Intellectual activity”. Personalization process implements an intrinsic property of metaphors, that is the property of anthropocentrism. It must be mentioned that the content of conceptual personification differs because while transforming personally identifiable object in a new status, it presents deeper comprehention. The article also summarizes the relationship between metaphorical shift and personification. Personification is a subtype of the metaphor, the essence of which is to express the transfer of characteristics of a living object to an inanimate object. The article also highlights the universal mechanism of personification that relates ideas, abstractions and inanimate objects with human nature, character, or feelings; representation of imaginary beings or things like having a human character, intellect and emotions. In the focus of analyses there are verbalized concepts of mind, memory, thought, soul, spirit, wisdom, which constitute the basic parcel of lexical-semantic field “Intellectual activity”. Verbalized abstract concepts that relate to intellectual activity, are often targeted to personification process that could not go unnoticed in lexical studies.
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