PECULIARITIES OF UKRAINIAN TRANSLATION OF ENGLISH PUBLIC SPEECHES ON ENVIRONMENTAL ISSUES (BASED ON TED TALKS)

Abstract

The article deals with the study aimed at the specifics of the Ukrainian translation of English public speeches on environmental issues (based on TED Talks material). The relevance of the research is the growth of public interest in the problems of climate change, environmental protection and sustainable development to ensure effective communication and popularization of scientific knowledge. It is known that the TED Talks platform presents public speeches focused on the effective dissemination of important ideas for the correct understanding and formation of attitudes to the most pressing issues. The conference has formed its own principles, which include an expressive format of the speech, breadth of content, and the desire to find the most interesting people. Speeches on the TED platform on environmental issues have been chosen as the basis for the study. The relevant speeches, their structural, lexical-grammatical and stylistic peculiarities have been analyzed. During translation, specialists most often resort to the use of the extraction transformation, which is due to the strict technical requirements for subtitles on the TED Talks website. The main linguistic and translation difficulties are considered, including: the transfer of terminology, the adaptation of culturally conditioned realities, the reproduction of emotional and persuasive influence and rhetorical strategies of speakers. Typical translation transformations have been analyzed, namely: lexical, grammatical, stylistic and pragmatic, which ensure the accuracy, accessibility and effectiveness of communication in translation. It is concluded that the successful translation of environmental TED talks into Ukrainian is based on a combination of terminological accuracy, preservation of the author’s communicative intention and adaptation of the content to the expectations of the Ukrainian audience.