DIGITAL SOLUTIONS IN TEACHING BUSINESS ENGLISH

Abstract

The article deals with the issue of digitalization of educational, educational and methodological literature while teaching English. The purpose of the study is to evaluate the effectiveness of using a business English e-practicum by nonlanguage major students in a distance learning format and to identify the most appealing tasks and material drawbacks for further improvement. The research involved third-year students of Kharkiv State Academy of Physical Culture, majoring in «Physical Culture and Sports», who chose a variable discipline – Business English. The research methods included analysis, synthesis, generalization, comparison, and a questionnaire survey covering 50 undergraduate students. The questionnaire contained both closed and open-ended questions regarding the experience of using the Practical E-Course «Business English» e-practicum. The study results showed that the majority of students positively evaluated the quality and convenience of the practicum. Eighty percent of respondents found the practicum materials useful, and 56% noted its high convenience. Audio and video materials received favorable feedback (96% of satisfied students). The main disadvantages included the limited interactivity of the Canva platform, the complexity of tasks for students with lower levels of English proficiency, and the need for more detailed instructions in Ukrainian. Based on the obtained results, it is suggested to improve the practicum by adding interactive elements, an active glossary to support lexical skills, and more diverse task formats. The collected data confirm the relevance of using digital tools in teaching business English and emphasize the importance of further developing digital educational resources to enhance student motivation and the overall effectiveness of the learning process.