MANN AS A SOCIOCULTURAL CONSTRUCT IN THE PHRASEOLOGICAL PICTURE OF THE WORLD IN MODERN GERMAN

Abstract

The article focuses on the study of peculiarities of valuable marks for perception of male in the phraseological picture of the world in Modern German with the purpose of optimizing of the intercultural space. The social role of male in German lingual and cultural space is formed by history, traditions, ethnical characteristics. The specificity of the perception of male by the German language personality in the phraseological picture of the world on the semantic and pragmatic levels is analyzed. The national and cultural specificity of the German phraseology is discovered through the associative perception, informative and semiotic fillings within diachronic and synchronic analyses. In Modern German the sociocultural construct Mann clarifies the concept and value of male character and combines the intellectual, the spiritual and the strong lines and the ethnical characteristics of male in its demonstration and perception. The component Mann is a marker of the logic conceptualization of model of the German language personality in the intercultural communication in the categories lingual and cultural, social and individual, national and universal. The forming of national and cultural specificity of the phraseological units with the component Mann is based on the background knowledge which is in memory of lingual and cultural society. They document the historical, cultural, social and political experience of the native speakers. The connotative features are explicated in the phraseological units with Mann. They expose the stereotyping about the male regarding to the female, job, alcohols, power and free space. The dynamic side of his character is a form of demonstration of cognitive and emotive components through such elements: shyness, self-determination, indetermination, self-sufficiency, complacency, masculinity. The secondary nomination comes with identical gender and relevant using of component for ironic denotation of age and gender. The forming of cognitive model of sociocultural construct unifies its role in the cognitive picture of the world of the lingual and cultural society.