LEXICAL MARKERS OF CONCEPTUAL STYLES OF BARACK OBAMA AND GEORGE BUSH
Keywords:
conceptual style, analytical conceptual style, relational conceptual style, lexical markersAbstract
In the article the main issues of the cognitive styles theory in Ukrainian and foreign linguistics have been highlighted, the differences between the notion of the cognitive and conceptual styles have been characterized. The conceptual style is treated as the dominating method of conceptual organization, as a composite construct that incorporates personal cognitive styles, language means selection and speech organization. The dependence between the cognitive style and dominant style of family relations, which influences cognitive peculiarities of a person, has been characterized. The lingual as well as social, psychological etc. differences between conceptual styles have been defined. The lingual criteria, that allow to differentiate between the analytic and the relational conceptual styles, have been described. The lexical markers that characterize the speech of people with different conceptual styles have been defined and analysed, namely concrete or abstract speech, affective speech, the use of lingual markers of modality etc.
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