THEORETICAL BACKGROUND OF THE STUDY OF TRANSFORMATIONS OF MODERN ART IN THE CONTEXT OF DIGITAL CULTURE
DOI:
https://doi.org/10.32782/facs-2024-2-17Keywords:
art, technology, digital culture, methodology, visual turn, visual studies, media anthropology, cultural analytics.Abstract
Modern science increasingly uses the concepts of "digital culture", "man of digital culture", "digital art" in various contexts, at the same time, the conceptual methodological aspect of the study of transformations of modern art under the influence of the latest media technologies remains underdeveloped. The problems of virtualization of art, the interaction between the artist and the technical tool, as well as new opportunities and dangers of using digital technologies in the creative process need to be reconsidered. The purpose of the article is to conceptualize the theoretical and methodological foundations of the study of transformations of modern art in the context of digital culture. The research methodology is based on the theories of philosophy of technology, media anthropology and cultural analytics, the method of hermeneutic interpretation of texts and general scientific methods of analysis, comparison and synthesis were also used. Scientific novelty. The article defines, systematizes, and analyzes theoretical concepts that form the interdisciplinary basis of the methodological strategy for researching art transformations in the digital era. The conclusion states that the methodological basis of the theoretical analysis of the integration of art and digital technologies is an interdisciplinary synthesis of the concepts of cultural studies, philosophy of technology, media anthropology and cultural analytics. First of all, it is the media cultural anthropology of M. McLuhan, the concept of art in the era of technical reproduction by V. Benjamin, the theory of the interaction of art and technology in the Heidegger’s philosophy, the concept of the pictorial (iconic) turn developed by V.J.T. Mitchell and H. Boehm. In our opinion, a promising scientific approach to the study of this problem is the interdisciplinary method of cultural analytics developed by L. Manovich based on the synthesis of methods of digital humanities, visual studies and big data analysis. This method makes it possible to study, analyze and systematize large arrays of digital images and, on this basis, to identify the main trends in the development of media art, to analyze its specifics in the context of digital culture.
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