SEMIOTICS OF THEATRICAL AND CINEMATIC TEXTS IN MEDIA PROJECTIONS OF DIGITAL CULTURE
DOI:
https://doi.org/10.32782/facs-2024-6-30Keywords:
film text, semiotics of cinema, theatrical culture, theatre, cultural codes, digital culture, art blockchainAbstract
Relevance. The study of theatrical and cinematic cultural texts in the context of understanding the semiotic nature of crypto-art, which emerged at the intersection of art and technology, traditional and digital cultural codes in the processes of their media convergence, is a relevant discourse in cultural studies. The purpose of the article is to analyse media projections as a way of semiotic representation and transmission of the meanings of theatre texts and film texts in the digital space of culture. The research methodology is based on the use of structural-functional, intermedial, and cultural analysis. The scientific novelty is related to the understanding of the intermediality of film and theatre texts as a quality of their semiotic nature in new perspectives of the syntactic and pragmatic dimensions of the organisation of polycode integrity (from ‘old’ to ‘new’ intermediaries) and the communicative specifics of narrative transmission through media channels of perception. Conclusions. The study of the semiotics of theatre texts and film texts in art blockchain media projections reveals the intensification of the processes of integrating the language codes of traditional academic culture and the digital environment. The evolution of receptive experience is traced – from collective to personalised based on the interactive interaction of viewers with the content. The article highlights the evolution of artistic experience in the digital era, which is manifested in the creation of new intermedia formats that integrate artistic elements and art blockchain technologies, virtual and augmented reality, artificial intelligence, social media, interactive platforms and other digital tools. The formation of new types of creative expression at the intersection of intersemiotic projections of artistic and technical codes of culture has been observed, which influence the modelling of a new communicative paradigm in the digital space of culture of the 21st century.
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