LOGIC, MUSIC AND RHETORIC AS A MEANS OF SHAPING PERSONALITY AND ITS LIFE ACTIVITY IN THE CONTEXT OF CONTEMPORARY SOCIO-CULTURAL TRANSFORMATIONS

Abstract

The aim of the article is to analyze the use of logic, rhetoric, and music as tools for shaping the modern individual, their competencies, skills, and behavior within the contemporary socio-cultural space, the formation of public opinion, and their influence on social processes in today’s world.Methodology. Achieving the stated aim involves the use of general scientific, analytical, and comparative-historical methods to study the influence of the science of logic on personality development. The method of discourse analysis allowed the examination of rhetoric in the context of power, ideology, and its influence on the formation of public opinion. The phenomenological method was used to analyze the subjective experiences of individuals in perceiving music and rhetorical texts. The analysis of social networks included studying the influence of specific musical and rhetorical works, disseminated in media, on the behavior and responses of society and its individual members. Content analysis was used to examine the lyrics of songs, speeches, and addresses for the presence of particular ideas, emotions, ideologies, and to assess group discussions on certain musical or rhetorical topics to analyze collective opinion. These methodological tools made it possible to understand and trace the mechanism by which logic, rhetoric, and music influence personality development in the modern era.Scientific novelty lies in identifying a new mechanism by which logic, music, and rhetoric contribute to the formation of new competencies in individuals within contemporary society.Conclusions. In the context of contemporary socio-cultural transformations, the components of the “seven liberal arts” – logic, music, and rhetoric–continue to play a crucial role in shaping a harmonious, conscious, and creative personality of the 21st century. The interaction of these disciplines contributes to the development of critical thinking, emotional intelligence, communication skills, social adaptability, and self-expression in the modern individual. Logic teaches structured thinking and analysis; rhetoric fosters the ability to persuade, argue, and influence public opinion; and music enables deeper self-understanding and perception of the world through emotions, symbols, and cultural codes. In today’s information society, where interdisciplinary approaches are increasingly important, the synthesis of logic, rhetoric, and music ensures the effective formation of life competencies and encourages active participation in socio-cultural processes.