MUSEUM EXHIBITION “SHIRT IN TREND” AS A MEANS OF REPRESENTING CULTURAL HERITAGE MANAGEMENT

Abstract

The purpose of the article is to analyze the exhibition “Shirt in Trend” in the Volyn Museum of Local Lore as an example of cultural heritage management through the preservation, interpretation and updating of traditional Ukrainian clothing.The methodology of the research. The study uses an interdisciplinary approach that combines methods of cultural, museum, socio-communication and ethnological analysis. The method of publication analysis, content analysis in social networks, as well as elements of a case study, which allows us to consider the exhibition as a separate example of cultural heritage management.The scientific novelty of the article lies in the fact that the exhibition “Shirt in Trend” in the Volyn Museum of Local Lore is considered for the first time as an example of the implementation of management practices in the field of cultural heritage, in particular through the prism of its preservation, interpretation and updating. The study proposes an innovative approach to the analysis of museum exhibitions as a form of strategic communication between the institution and the community, which contributes to the formation of an ethical attitude towards traditional culture and the support of national identity. A feature of the work is the emphasis on the fact that museum exhibitions in Ukrainian scientific discourse are rarely analyzed from the perspective of cultural heritage management, and this aspect itself is often considered insufficiently relevant.Conclusions. The exhibition project “Shirt in Trend”, implemented by the scientific and exhibition department of ethnography and folk crafts of Volhynia of the Volyn Museum of Local Lore, became an example of successful interaction with the community. It aimed not only to popularize and preserve Ukrainian traditional clothing, but also to form a responsible and ethical attitude towards cultural heritage, contributing to the support of national identity.The exhibition was also considered an effective educational platform that attracted a wide audience and helped encourage them to interact with traditional culture. By examining the “Shirt in Trend” exhibition as an example of the implementation of management practices in the field of cultural heritage, this study highlights that museum exhibitions can be a powerful tool for the actualization of traditional culture.