FEMALE VOCAL IDENTITY IN CONTEMPORARY POP: NEW PERFORMANCE STRATEGIES AND DECONSTRUCTION OF GENDER STEREOTYPES

Abstract

Goal: to determine the features of the formation and manifestation of female vocal identity in pop art, to identify new performance strategies and ways to overcome gender stereotypes in the work of Ukrainian and Western European singers. Methodology: an interdisciplinary approach was applied, combining musicological, cultural, gender and comparative analysis. Interpretive, discursive and structural-analytical methods were used to identify the features of the evolution of female vocal manner and artistic image on the stage, to study the formation of female vocal identity and the analysis of new performance strategies aimed at deconstructing gender stereotypes in the work of modern Ukrainian and Western European singers. The evolution of female vocal manner from traditional lyrical-ethical sound to experimental models that combine authenticity, social message and stage innovation is considered. Special attention is paid to the transformation of the artistic image of a woman on stage, its departure from paternalistic archetypes and the formation of a multilayered subjectivity. Scientific novelty: for the first time, the phenomenon of female vocal identity in the context of pop art is systematically considered as a dynamic process of interaction between traditional heritage and innovative strategies of self-expression. The mechanisms of transformation of the artistic image of a female performer in the conditions of deconstruction of gender stereotypes and glocalization of the musical space are determined. Conclusions: a comparative analysis of Ukrainian and Western European experience demonstrates that modern pop is becoming a platform for the affirmation of female subjectivity, self-expression, cultural protest and creative autonomy of women, combining traditions and innovations in the development of vocal culture. Trends in the development of female vocal manner demonstrate a transition from traditional models of emotional sensuality to experimental, identification and intercultural forms that combine authenticity, social content and stage innovation.