NET ART PRACTICES THROUGH THE PRISM OF POSTMODERNIST CONCEPTS

Abstract

The article examines the artistic phenomenon of net art as an important part of postmodernist culture, which continues and transforms its basic concepts, taking into account the modern digitalized world. The manifestations of net art are correlated with the main ideas of prominent representatives of postmodernist philosophy (J. Baudrillard, J.-F. Lyotard, J. Derrida, J. Deleuze, and F. Guattari). By analyzing net art works, it was found that they contain characteristics typical of postmodernism, such as multi-genre and interdisciplinarity, lack of hierarchy, equivalent multivariability, simulacracy, deconstruction, citation and hypertext. It was established that net art works are characterized by ironic and game forms, and openness to experiments. The purpose of the work is to understand net art in the context of the postmodern paradigm, to determine its aesthetic qualities and functions. Methodology. The methodological component of the study is at the intersection of cultural, art historical and philosophical approaches. The art historical approach allows us to analyze the aesthetic features of net art works, the cultural approach introduces net art into a broader socio-cultural context, and the philosophical approach allows us to compare practical manifestations of net art with theoretical concepts of postmodernism. The article also uses comparative and hermeneutic methods that allow us to interpret net art works through the prism of postmodernist concepts. The scientific novelty of the results obtained lies in highlighting the forms and practices of net art through the prism of the main concepts of postmodernism, which are transformed under the influence of modern technologies, culture and socio-political context; determining its aesthetic value and functions; introducing a number of names and works into scientific circulation. Conclusions. Net art is an integral part of the current digital culture, since its main field of existence is the Internet. It has been established that net art also traces the manifestations of the artistic and philosophical direction of postmodernism, which became decisive for the development of modern art in the late 20th and early 21st centuries. The study revealed such characteristic features of postmodernism as: decentration and equivalence of narratives, tendencies towards rhizomaticity, simulacracy due to virtual reality, construction of nonlinear and non-hierarchical means of communication. The identified aspects fit net art into the paradigm of postmodernism. Network art, in turn, thanks to new technologies and forms, can enrich and more clearly embody or transform basic postmodern ideas.