ART PRACTICES IN DESIGN AS A FACTOR IN THE FORMATION OF VISUAL CULTURE

Abstract

Purpose: to determine the role of art practices in design as a key factor in shaping the visual culture of future designers and to clarify the significance of drawing and painting as fundamental means of developing imaginative, compositional, and analytical thinking in the professional training of design specialists. The study also emphasizes the pedagogical potential of artistic disciplines as the basis for developing visual literacy, spatial imagination, aesthetic sensitivity, and the ability to consciously analyze design solutions. Methodology: the research is based on a comprehensive approach that combines art historical analysis, pedagogical generalization methods, comparative analysis of traditional and contemporary art practices in design education, and systemic analysis of the role of artistic disciplines in shaping visual culture. The study employs theoretical analysis of scholarly publications on art and design education, generalization of teaching experience in drawing and painting within designer training, and observation of transformations in the educational process under the conditions of digitalization, development of creative industries, and project-oriented learning. Scientific novelty: lies in interpreting art practices in design as an integrative educational phenomenon that forms designers’ visual culture through the synthesis of academic artistic tradition and contemporary project-based approaches. The expediency of considering drawing and painting not as auxiliary disciplines but as universal tools of visual cognition is substantiated. These tools ensure a deep understanding of form, colour, composition, material, and light– shadow relationships, contribute to the formation of an individual authorial style and project language. It is proven that the systematic use of art practices in design education increases the level of visual thinking, creativity, and professional identity of future designers. Conclusions: it is established that art practices in design play a decisive role in shaping visual culture as a set of professional skills, aesthetic values, and modes of visual thinking. Drawing and painting form the foundation of design education by developing observation, visual logic, spatial imagination, and the ability to artistically interpret design ideas. The integration of art practices into modern educational processes contributes to the training of designers capable of combining artistic intuition with project logic and meeting the requirements of contemporary visual culture and creative industries.