FORMATION OF SOCIAL VECTORS OF ENTREPRENEURS’ SECURITY IN THE CONTEXT OF GLOBALISATION

Abstract

In today’s globalised world, social vectors of entrepreneurs’ security are of particular importance, as the processes of integration, digitalisation and economic transformation create both new opportunities and numerous threats to business. The article explores the main aspects of the formation of social vectors of entrepreneurs’ security, focusing on the key factors that affect the stability and development of entrepreneurial activity in the context of global challenges.The authors analyse the concept of ‘social security of entrepreneurship’ and its structural components, including levels of social security, legal mechanisms of protection, standards of social protection, etc. The authors analyse the impact of globalisation processes on the business environment, in particular the challenges associated with social risks.Special attention is paid to the development of the security culture of entrepreneurs, the role of international standards and innovative approaches in strengthening social security vectors, in particular for forecasting crisis situations and making strategic decisions, is determined. The article also examines the levels of social security of entrepreneurs, which can be useful for improving the mechanisms of business security in Ukraine. Particular attention is paid to the issues of legal regulation and social welfare of this vector of activity.The conclusions of the article are aimed at substantiating the need for an integrated approach to the formation of social vectors of entrepreneurs’ security, which involves the development of social ties, improvement of the legislative framework, digitalisation of security processes and introduction of innovative technologies into the risk management system. The authors emphasise the importance of an interdisciplinary approach and international cooperation in creating an effective model of social security of entrepreneurship in the context of globalisation.