MOTIVATION AS AN INDICATOR OF EFFECTIVE MANAGEMENT IN THE MUSIC INDUSTRY

Abstract

The purpose of this paper is to consider the role of motivation in the process of achieving management efficiency in the music industry. Methodology. Methods of gathering facts, processing source material, systematization, documentation, description of observations, analysis, explanation, generalization were used. Scientific novelty. The peculiarities of management in professional, amateur, large and small musical groups were determined; different approaches of centralized and decentralized management for increase the motivation of the members of these groups were characterized. In particular, on one hand – the role of material rewards, social compensations, incentives, various types of recognition, various ways of increasing social status, self-motivation, concern for reputation, distribution of responsibilities, satisfaction of expectations, such as solo performances, achievement of prestigious status positions, encouragement of individual initiative, delegation of authority, and on the other hand – central leadership, hierarchical structure, social pressure, coercion, performance monitoring, control of individual productivity, various means of competition and encouragement of individual efforts, cooperation, motivational communication. Conclusions. It was concluded that the scale of the team adjusts the degree of expediency of democratic management. In particular, methods of decentralization and distribution of management responsibilities in teams of up to twenty people are quite effective; in larger teams more formalized management are require. Non-hierarchical structures in large-scale collectives (such as work with guest conductors) can exist only under the condition of a high degree of responsibility and maturity of their participants, that is, they are actually possible only in highly professional collectives. In general, the management of any musical group can be based on various combinations of the above strategies for motivating musicians. These approaches are aimed at improving the motivation of the participants of the creative process, providing them with more opportunities for individual recognition, promoting career advancement, increasing professional status, and offering ways of wider distribution of leadership and providing individual rewards.