THE ROLE OF LEADERSHIP IN PROJECT MANAGEMENT (ON EXAMPLE OF CREATIVE INDUSTRIES)

Authors

DOI:

https://doi.org/10.32782/facs-2024-4-9

Keywords:

leadership, project management, creative industries, organizational structure, creativity.

Abstract

The purpose of the article is to investigate different types of leadership in creative industries projects in their relationship with the degree of project success, to determine and describe the conditions for effective project management in the field of creative industries, which is important for team motivation and serves as a way to achieve project goals. Methodology – collection, critical analysis, understanding and generalization of information from numerous foreign scientific sources devoted to the issue of leadership in project management in the field of creative industries. Scientific novelty of this paper consists in the introduction into scientific circulation of theories and concepts by foreign scientists. Novelty of the paper consists in the forming in Ukrainian researches of views regarding leadership in project management. Author considers this problem in the field of creative industries. It make this text innovation too. Due to the lack of information in Ukrainian humanitarianism about this issue the proposed ideas, decisions and conclusions have a high level of innovation for Ukrainian managers and Ukrainian science at whole too. Conclusions. Recent studies of the leadership in project management have revealed the importance of such qualities for a leader as trust, enthusiasm, competence, the ability to take risks and take responsibility for decisions, as well as ethical behavior with subordinates. Mutual understanding, a culture of relationships and a creative atmosphere were recognized as factors that motivate the team to success. It was determined that in the sector of creative industries attention to the individuality of each of the team members should be much higher than in other areas, and that this is specific to this area. In this regard, leaders working in the creative industries sector are often faced with uncertain situations and therefore need to be creative and visionary. The problem of finding a balance between creativity and its boundaries remains the most debatable problem of management in the sphere of creative industries. Creative workers do not like organizational and structural orderliness, they are undisciplined by definition. Therefore, leadership in creative industries means the ability to build a high-quality organizational structure of the team, while not preventing subordinates from expressing their creativity to the fullest extent.

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Published

2024-10-25

How to Cite

ЦЕЙКО, Н. (2024). THE ROLE OF LEADERSHIP IN PROJECT MANAGEMENT (ON EXAMPLE OF CREATIVE INDUSTRIES). Fine Art and Culture Studies, (4), 57–66. https://doi.org/10.32782/facs-2024-4-9