KEY FEATURES OF UKRAINE’S CULTURAL DIPLOMACY AS A SOCIO-CULTURAL INSTITUTION

Abstract

The purpose of the study. In the globalized world community, culture is positioned as a clear indicator of how modern individuals perceive each other. The processes of rapid integration facilitate the effective exchange of thoughts and ideas, while multifocal concepts are spreading rapidly, mostly characterized by free access. This system of contacts is characterized by constant dynamics, and thus a dualistic challenge is emerging for the system of international relations: on the one hand, there is a need to maintain the existing level of quality of the cultural product in a highly competitive environment by the relevant organizations, and on the other hand, there is a need to develop and implement extraordinary approaches to the system of intercultural communication under the influence of the latest technologies. The purpose of the article is to analyze the key features of cultural diplomacy as a modern socio-cultural institution. Methodology. The research materials are based on the sectoral scientific developments of domestic and foreign researchers, as well as official statistics. The following scientific methods were used in the course of the study: theoretical generalization and comparison, analysis and synthesis, structural and logical method. Scientific novelty. The study analyzes the existing approaches to the interpretation of the phenomenon of cultural diplomacy within the concepts of different schools of international relations. The current functionality of cultural diplomacy in the context of the development of both intercultural communication and the world community as a whole is presented. The characteristic features of the studied phenomenon are identified, the priority of the role of cultural diplomacy in the process of forming a foreign cultural strategy of national development is determined. Conclusions. A number of theoretical interpretations of the essence of intercultural development in the modern concept are studied. It is proved that modern cultural diplomacy has the features of an innovative socio-cultural institution that has a significant impact on the system of international relations. The vector of development of this issue is outlined by the search for new solutions in this area.