DIGITUS MOTION AS INFORMATIONAL AND COMMUNICATIVE INTEGRITY OF FORMATION

Abstract

Relevance of the problem. The neologism “digitus motion” allows you to expand the category of digital to aesthetic, to define motion design as an incentive, one of the spheres of technologically defined animation or image dynamics, the integrity of the informational and communicative space. The purpose of the article is to define the phenomenon of motion design as the digital integrity of the design process. The research methodology is determined by polysystemic and comparative approaches in the context of motin digital transformations of visual information. Scientific novelty of the article. The font style, its size, characteristic outline, deformation provide opportunities for drawing attention to the text, accentuation of verbally defined verbal content. Programs that are important for motion design (Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro) make it possible to effectively restructure, layer information, and carry out a certain palimpsest in visual space, where perceptual dynamics is formed as the movement of objects to the center or from the center, to the corners, to the edge, going beyond the conventional frame or format. That is, everything that was initially implemented as a drawn movement and its transformation in the form of animation using kinema, passes into the system of automatic kinematics, which is implemented by programs. Conclusions. There are strategies for presenting information: precedent, balance, and management. Precedent – each element of media technology becomes a new concept of information transmission, which sharpens its communicative essence. Balance – finding homeostasis, equilibrium between different communicative flows. Management – managing projects, flows of technologically implemented information substructures. Motion design as a functional system is focused on aesthetic information construction, which is presented in the context of information transmission.