«PROXEMIC IDEOLOGIES»: ROLAND BARTHES AT THE COLLÈGE DE FRANCE

Abstract

The purpose of the article is to examine the intersection of proxemics (proxémie), ideology, and the ideosphere in the lecture courses delivered by Roland Barthes at the Collège de France, while providing a theoretical explication of the concept of «proxemic ideologies». Methodology. The methodological framework of the study is based on an interdisciplinary approach that combines semiotic interpretation and hermeneutic reading of selected lectures by Roland Barthes, alongside the analysis of neologisms. At the same time, the investigation of the outlined problem relies on Jacques Derrida’s deconstruction, which makes it possible to identify meanings embedded within structures and to articulate them across other fields of research. Scientific novelty. The scientific novelty of the study lies in the introduction and conceptual delineation of the notion of «proxemic ideologies», which cannot be reduced either to classical conceptions of ideology or to normative models of proxemic space. «Proxemic ideologies» are positioned as phantasmatic, affective and unstable configurations of the ideosphere that exist within a zone of interference between the practice of everyday life and linguistic structures, shaped by mobile affects, phantasms, and distances. Conclusions. The article demonstrates that in Roland Barthes’s lecture courses, proxemics, ideology, and the ideosphere are situated in a dynamic and mutually determining relationship. «Proxemic ideologies» constitute specific formations of ideological experience that function within the micro-spaces of everyday life while simultaneously extending into socio-political and cultural processes. They are not evaluated as purely negative or positive phenomena; rather, they operate as affective safeguards that enable the subject (the individual) to oscillate between proximity and distance, normativity and deviation, sociality and solitude. Prospects for further research on «proxemic ideologies» as an analytical tool for contemporary cultural practices include, in particular, experiences of war, artistic and literary works, modifications of the body, corporeality and materiality, as well as doxologemes and mythologemes of forms of living together and living apart.