METHODOLOGY FOR DIAGNOSTICS THE DEGREE OF RELEVANCE OF PRACTICAL SUPPORT OF PROFESSIONAL COMPETENCES OF A BRAND BEARER BEYOND THE HIGHER EDUCATION SYSTEM

Abstract

The article proves the feasibility of recognizing the image of a practitioner, acquired outside the sphere of higher education, as one of the leading structural elements of the university professor's brand. The main forms of secondary employment of a university's scientific and pedagogical employee and the reasons for the biased negative or at least skeptical attitude towards it by the management of this type of institution are analyzed. The inexpediency of identifying academic freedom with manifestations of “forced loyalty” of a higher education institution to its own employee and “forced loyalty” of a scientific and pedagogical employee to a higher education institution is argued. The parameters of relevance of practical reinforcement of professional competencies of a brand bearer outside the higher education system are determined, namely: the coefficient of work experience of a brand bearer in a specialty (related specialty) outside the higher education system; the coefficient of awareness of the student audience in the achievements of practical reinforcement of professional competencies of the brand bearer outside the higher education system; the coefficient of involvement in the educational process of the experience of practical reinforcement of professional competencies of the brand bearer outside the higher education system; the coefficient of compliance of the information obtained through practical reinforcement of professional competencies of the brand bearer outside the higher education system with the requirements of modernity. The author's methods for calculating indicators according to the specified parameters are proposed, the interval values of the levels of formation of the university professor's image as a practitioner are determined. The author emphasizes the feasibility of further research of the problem by developing and experimentally testing algorithms for the purposeful formation of the university professor’s image as a practitioner using the developed parametric and methodological basis.