THE SYSTEMIC FUNCTIONAL APPROACH TO THE INVESTIGATION OF ENGLISH MULTIMODAL DISCOURSE
Keywords:
multimodality, multimodal linguistics, the systemic functional approach, semiotic resources, studies of multimodal discourseAbstract
This paper deals with the principal approaches which can be employed when conducting research that focuses on the semiotic resources which form multimodal ensembles and which function in the communicative space of modern English. Among the paradigms which are considered are the following: the systemic functional approach, social semiotics analysis, geo-semiotics, multimodal (inter) actional analysis, multimodal ethnography, multimodal corpus analysis, and multimodal reception analysis. A description of the distinctive features of the systemic functional approach to the study of English multimodal discourse has been formulated, and the history of this approach has been explored. An analysis has been carried out with regard to the feasibility and the relevance of applying it to the study of verbal and nonverbal oral and written (printed) semiotic resources, and its basic principles have been described. It is pointed out that semiotic resources can have four meanings or metafunctions: experiential, logical, interpersonal, and textual. Emphasis has been placed on the areas of multimodal linguistics which show significant promise, as well as on the basic approaches to the analysis of English multimodal discourse.
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