PSYCHOLOGICAL FEATURES OF PROFESSIONAL BURNOUT IN BEAUTY INDUSTRY EMPLOYEES

Abstract

The article examines the problem of professional burnout as one of the most relevant sociopsychological phenomena of modern times, which significantly affects the psychological well-being of an individual and the effectiveness of their professional activity. The relevance of the study lies in identifying the psychological mechanisms of burnout syndrome development among representatives of the beauty industry and determining directions for its prevention, which has practical significance both for increasing professional effectiveness and for preserving the mental health of specialists. The main scientific approaches to the definition and structuring of the professional burnout syndrome are theoretically analyzed, and its key symptoms and development factors are outlined. Particular attention is paid to the study of professional burnout among workers in the beauty sphere, which is characterized by a high level of emotional involvement, constant communication with clients, intensive physical and psychological workloads, as well as high competition in the labor market. Theoretical substantiation and empirical study of the psychological peculiarities of the manifestation of professional burnout among beauty sphere workers have been carried out, as well as some recommendations are provided regarding prevention and psychological support for specialists of this professional group. The results of the study showed that a significant part of the respondents is at the resistance stage, which indicates the spread of psychological defense mechanisms that, however, prove to be ineffective and over time may lead to the deepening of burnout. About one-third of the respondents demonstrate symptoms of exhaustion, which is an indicator of serious risks of professional maladaptation. The dominant component of burnout is emotional exhaustion, and many respondents show a high level of depersonalization, which indicates a detached attitude toward professional interaction. The reduction of personal achievements in this sample is less pronounced, but it poses a potential risk of losing professional motivation. One-third of the participants are at a high level of burnout, which confirms an already formed syndrome and requires psychocorrective interventions. The obtained results indicate a high prevalence of emotional exhaustion among beauty sphere workers and confirm the need for systematic psychological prevention and correction. The article offers practical recommendations, including the optimization of workload, the formation of stress resistance, the development of self-regulation skills, the implementation of effective motivational programs, and measures to improve the socio-psychological climate within teams. The authors emphasize the importance of introducing training and counseling programs aimed at supporting the emotional well-being of specialists.