CONTEMPORARY UKRAINIAN VOCAL VARIETY ART AS A MEANS OF CULTURAL DIPLOMACY

Abstract

The contemporary Ukrainian vocal variety art is a permanent component if the artistic panorama of Ukraine in the early XX century, marked by the status if the newest, style and expressive mobile exponent of the national system of values and a means of its transmission in the world artistic space and the formation of new horizons of functioning as a means of modern cultural diplomacy. The purpose of the article is to identify the conceptual, thematic, figurative, stylistic and expressive features of the national vocal variety art as a means of contemporary cultural diplomacy. The methodological bases of the study were comparative guidelines, that did possible to use the tools of cultural, axiological and performance approaches in unity with the methods if style analysis, deduction and induction, etc. The scientific novelty of the article is determined by the positioning if contemporary variety art in the dimensions of cultural diplomacy and the identification of its conceptual, stylistic and expressive features. Conclusions. In the work by Ruslana, Jamala, Kalush Orchestra Alyonaalyona and Jerry Heil (within Eurovision and in thecollaboration of the foreign artists, etc.) the cultural-diplomatic potential of the contemporary national variety art serves to form an innovative, mobile, ethnical expressive and multifaceted image if Ukraine, marked by the comprehension of the significance of national and European identity. Based on the testing of significant themes of universal human existence, contemporary Ukrainian variety art project new facets of the national culture image into the world space, including: actualization of the most ancient layers of the national intonation thesaurus in their locational uniqueness;the concept of historical memory and the creation of the musical image of Ukrainian in its ethnic multidimensionality and European labeling based on the archetype of the Home; conceptual representation of the image of Ukraine through the prism of universal archetypes – Mother, Home, Language, Childhood, embodied in the synthesis of authenticity and modern variety art style mainstream; appeals to the archetypes of the Virgin Mary, Mother, Woman and Mercy as markers of the modern image of Ukraine, whose ethnic code is organically inscribed in the European cultural and stylistic landscape.