DONATING AS A FORM OF CHARITY IN THE CONTEXT OF SOLVING SOCIAL PROBLEMS: FEATURES AND PROSPECTS OF USE

Abstract

The article purpose is to establish the essence of donating as a promising form within the charitable activity in Ukraine, as well as to justify its place and role in solving problems in the social sphere. The article is devoted to substantiating the prospects of solving public (including social) problems using the "donating" procedure, as well as the feasibility to introduce such term into the legislation of Ukraine and the professional practice of social workers. The Law of Ukraine No. 5073-VI "On Charitable Activities and Charitable Organizations" was analysed, this gave a possibility to pay an attention for the concept of charitable activity in general as well as its types, among them – the procedure for public collection of charitable donations and to create a legislative basis for donating. Thus, Article 7 of Law No. 5073-VI can be supplemented with provisions on donate and donating with the corresponding wording of these definitions in Article 1 of this Law. Special attention in the article is paid to the defy the essence of the concepts "donate" and "donating", the characteristics of their specific features, functional limitations and the definition of its role in achieving social goals, namely through messengers as well as social networks. The approaches to understanding the concepts of "donate" and "donating" represented by Ukrainian and foreign scientists, as well as information portals and electronic dictionaries, in particular: Dictionary.com, Wikipedia.org, Vocabulary.com, Oxford WordPower Dictionary, New Ukrainian-English, etc., were analysed. In addition, a working project to provide legal support for the organizers of donating has been proposed. It is noted that donating has some specific features, insufficient attention to which will turn it into an existing mechanism for public collection of charitable donations and cancel its the main advantage – the rapidness of response by donors. Practice has shown that using donating procedures, it is possible to collect significant money amounts in a matter of hours and days, which would take weeks or months to collect with other types of charitable assistance. In addition, such activity can concern only natural persons, since donating cannot involve complex procedures of record keeping and accounting.