THE ROLE OF NONVERBAL SIGNALS IN FORMING TRUST AND PROFESSIONAL IMAGE OF A FUTURE SPECIALIST

Abstract

The article explores the role of nonverbal signals in shaping trust, professional image, and communicative competence in modern professional interaction. Nonverbal behavior is defined as a key component of professional culture influencing interpersonal communication, authority, and perception in workplace environments. Theoretical approaches to nonverbal communication are analyzed through the lens of kinesics, proxemics, oculesics, haptics, and paralinguistics, based on recent studies (V. Voronkova, T. Osipova, F. Azhar, M. Montoya, Porter, I. Putra, V. Denault). The psychological mechanisms of nonverbal influence – first impression effect, cognitive-perceptual evaluation, and emotional congruence – are discussed. The specificity of nonverbal communication across various fields such as education, management, IT, and service industries is highlighted. Findings show that educators’ nonverbal behavior affects students’ motivation and engagement, while managers’ and marketers’ body language determines clients’ trust and brand credibility. Digitalization is shown to transform nonverbal interaction, emphasizing camera angle, lighting, gaze stability, voice modulation, and background composition as essential factors of professional virtual presence. The concept of digital nonverbal literacy is introduced as a crucial skill for modern professionals. The article provides practical recommendations for improving nonverbal competence, including maintaining open posture, establishing appropriate eye contact, regulating vocal tone and pace, and using video self-analysis for behavioral correction. It concludes that systematic development of nonverbal competence enhances professional success and communication efficiency. Future research should focus on cross-cultural aspects of nonverbal behavior, adaptation in virtual environments, and the design of training methodologies for 21st-century professionals.