THE IMPORTANCE OF MASS MEDIA IN REFLECTING PEDAGOGICAL EXPERIENCE (SECOND HALF OF XX CENTURY)

Abstract

The article presents an analysis of research by various scholars on the dissemination of pedagogical experience, provides basic definitions of the terms "communication", "mass media", establishes the characteristics of all groups of mass media, the levels at which the state of mass communication is realized. that the functions of the media are reduced to five "elementary", an analysis of each of them. The paper analyzes that the WMC has the following features: social nature, forms and technologies of influence on human consciousness. The content of the activities of this institute is to inform the general population about moral norms and rules of conduct, scientific and pedagogical achievements; development of spiritual, aesthetic, physical, labor, legal culture of the audience; dissemination of advanced pedagogical experience, etc. It is proved that the media have become an important factor in shaping the individual, his worldview and behavior, they have significant opportunities to exercise cultural, educational, ideological, political influence on people, shape consciousness and even change the way of thinking of citizens. Mass communication as a socially conditioned phenomenon through the system of existing communication channels has an impact on the audience, brings a variety of information to the general public and society. The mass media include special periodicals, cinema, theater, radio and television, technical means of communication, Internet sites, etc. as special channels through which information messages are disseminated to the mass audience. Among the many functions of mass communication (informational, analytical, moraleducational, value-oriented, communicative, social, hedonistic) cognitive-educational occupies a prominent place. By transmitting diverse culture, historical, scientific, and educational information, the mass media contribute to replenishing the knowledge base of their readers, listeners, and viewers. Dissemination of advanced pedagogical experience through the media is implemented in the information, communication, training and expertise. The article, based on the analysis of a large body of literature, clarifies the role and importance of the media in reflecting the theory of pedagogical experience and the practice of its study, generalization and dissemination.