CONTEMPORARY ART AS A FACTOR IN THE REVITALIZATION OF URBAN SPACES

Abstract

This article is devoted to a comprehensive analysis of the role of contemporary art in the revitalization processes of urban spaces. The study addresses key issues, strategies, and prospects for integrating artistic practices into the transformation of urban environments. It formulates theoretical foundations and practical recommendations for planning, designing, and implementing artistic interventions aimed at renewing urban territories, improving the quality of urban space, and preserving cultural heritage.Special attention is given to the formation of a unique cultural image of the city and strengthening its identity through contemporary art; to the integration of sustainable development principles into public space design for the harmonization of ecological, social, and economic aspects of development; and to the study of innovative artistic formats in the context of community engagement and meeting the diverse aesthetic needs of the population.The purpose of this article is to explore and substantiate theoretical foundations and practical approaches to using contemporary art as a tool for urban space revitalization, as well as to identify its potential in shaping cultural identity, enhancing the quality of urban environments, and promoting sustainable urban development.The methodological framework is based on an interdisciplinary approach that includes a systematic analysis of scientific literature in the fields of contemporary art, urban planning, architecture, and landscape design; comparative research on domestic and international experiences of urban revitalization (including cases in Ukraine, as well as the High Line in New York, Tate Modern in London, and Rockbund Art Space in Shanghai). This approach allows the identification of current trends, practical tools, and key challenges in the field of art integration into urban environments.A historical and cultural analysis enables the tracing of the evolution of approaches to art integration in urban space and reveals the historical premises for the concept of revitalization. The comparative-analytical method focuses on the study of revitalization project implementation in different countries and the comparison of artistic practices in the context of local cultural policies. Art criticism analysis is used to characterize contemporary artistic strategies employed in the creation of public art objects and environmental installations. A systematic literature review encompasses sources from urban studies, architecture, cultural studies, and contemporary art to identify the current state of the field and major research directions.The scientific novelty lies in the comprehensive interdisciplinary approach and the analysis of key aspects shaping the artistic space of the contemporary city. It is noted that digital technologies are being integrated into urban artistic practices; innovative methods of creating and presenting artworks using virtual (VR) and augmented reality (AR) technologies are being implemented. These technologies help to overcome the limitations of traditional exhibition formats and provide an entirely new level of immersive experience. For example, the use of AR for three-dimensional visualization of cultural artifacts in museum environments significantly increases public interest and engagement.Conclusions. Urban space art plays a vital role in shaping the cultural identity of a city, preserving heritage, fostering social communication, and stimulating economic development. However, challenges related to the degradation of spatial quality, cultural homogenization, and insufficient consideration of sustainability principles are also identified. The need for enhanced strategic planning, consideration of regional contexts, and the implementation of comprehensive ecological and cultural approaches for the effective realization of artistic practices in urban spaces is emphasized.