RURAL GREEN TOURISM IN UKRAINE: STATUS, DYNAMICS, INTERNATIONAL EXPERIENCE

Abstract

Abstract. Rural green tourism in the modern world is gaining more and more importance as an important component of sustainable development and recreational activities. Ukraine, with its rich natural heritage and agricultural traditions, has significant potential for the development of this direction. Rural green tourism not only becomes a popular type of recreation, but also contributes to the preservation of cultural heritage, support of rural communities and creation of new opportunities for entrepreneurship. The current state of rural green tourism in Ukraine was considered, an analysis and assessment of activity was carried out, and the main prospects for the development of rural green tourism were determined. At the international level, rural green tourism is considered as an alternative to agriculture in terms of the amount of profits received. Ukraine needs to adopt the international experience, where programs involving communities in rural green tourism are of great importance and state support. The experience of foreign countries, such as: France, Italy, Poland, Turkey, in the field of rural green tourism development has been studied. Based on the analysis, the tasks of developing rural green tourism in Ukraine to create a quality tourist product and improve the socio-economic situation in rural areas are determined. The main tasks are: providing systematic advisory support to rural tourism entities to promote development through the implementation of informational and educational programs for the population; formation of a positive image of the country in the field of rural green tourism on the domestic and foreign tourist markets; improvement of tourist infrastructure and effective use of recreational resources; provision of highly qualified specialists in the field of tourism and recreation; implementation of a single database for "green" estates and creation of an official website. Ukraine, despite the existing difficulties, due to its natural resources, unique landscape and climatic conditions and favorable geographical location, has a significant potential and favorable conditions for the transformation of rural green tourism into a highly profitable sector of the economy.