STRATEGY FOR THE DEVELOPMENT OF RURAL GREEN TOURISM IN UKRAINE

Abstract

Rural green tourism in the modern world is gaining more and more importance as an important element of recreational activities. Ukraine, thanks to its rich natural heritage and traditions of agriculture, has a significant potential for the development of this direction. Rural green tourism is not only gaining popularity as a form of recreation, but also plays an important role in preserving cultural heritage, supporting rural communities and creating new business opportunities. The article examines the main stages of the formation of a strategy for the development of rural green tourism in Ukraine as a promising direction of national tourism. The main factors affecting the formation and development of rural green tourism are considered. The need to develop a comprehensive strategy, which includes state support policy, marketing and innovative approaches to increase the competitiveness of rural green tourism at the domestic and international level, is substantiated. The stages of the strategy for the development of rural green tourism have been formed, taking into account environmental, social and economic factors. The study takes into account the post-war realities of the recovery of regions, the use of the potential of local communities and the development of infrastructure, which will contribute to improving the competitiveness of rural green tourism in the domestic and international markets.