THE USE OF SMM (“SOCIAL MEDIA MARKETING”) TECHNOLOGY IN MODERN SOCIAL WORK

Abstract

The article considers modern innovative technologies of social work in the conditions of global digitalization. The importance of information in the modern professional activity of a social worker is analyzed. The role of communication on the Internet in the process of interaction of a social worker with a client is revealed. Based on theoretical information sources, SMM technologies have been identified that can become a starting point for social work with young people. An analytical review of the features of social services for families with children and young people in difficult life circumstances, unemployed citizens, the elderly and people with disabilities and other vulnerable groups in quarantine. Peculiarities of traditional and innovative sources of communication in quarantine conditions are determined. The necessity of using Internet resources and virtual interaction in the professional activity of a social worker is substantiated. The problems faced by the social worker in the process of processing and analysis of the received information are analyzed. Peculiarities of Internet information selection are determined. Criteria for objectivity in the coverage of information and resources that refute information about fake news are defined. An attempt has been made to interpret the concept of "blog" in the field of social work. The content of information content and the corresponding virtual space of professional activity of social workers is analyzed. It was found out which sources of information are of great importance in the system of social work. The positive influence and negative role of social networks in the system of social work are analyzed. Sources of information in the process of conducting an individual case by a social worker are considered.