DEVELOPING THE READING INTEREST OF PRIMARY SCHOOL STUDENTS USING MEDIA TECHNOLOGIES

Abstract

The article deals with an urgent problem of modern education – the decline of interest in reading among primary school students. The author analyses the trends in children’s reading in the context of the information society, identifies the negative impact of crisis situations on children’s cognitive abilities and their reading activity. The concept of ‘reading interest’ is studied in the context of methods of working with children’s books, organising reading activities and forming the reading competence of primary school students. The author characterises the essence of primary school literary education based on children’s reading interest, which is the main motivational factor for activating reading activity, and stimulates the child to actively participate in the reading process. It has been found that learners’ reading interests are manifested in a positive attitude to reading, a desire to get acquainted with the content of the text, which serves as a source of new knowledge and emotional experiences. The psychological and pedagogical features of the reading interest of primary school students are described. The expediency of using media technologies to stimulate junior pupils’ interest in reading, form their culture of visual perception of information and develop their reading preferences within the modern information space is substantiated. The author outlines media technologies and their role in developing the reading interest of primary school students, in particular e-books and interactive readers, interactive reading applications and gamified reading platforms, social networks for reading and reading communities, visualised reading content (scribbling, book trailer). The necessity to adapt the literary material to the interests and needs of modern primary school students is emphasised; it involves the flexible use of modern methods, technologies and tools to stimulate students’ cognitive activity and form their positive attitude to reading.