CULTURAL TOURISM AS A FACTOR IN COMMUNICATIVE RENEWAL OF PERSONALITY: CULTURAL-ANTHROPOLOGICAL ASPECT

Abstract

The purpose of the article is to highlight the cultural and anthropological aspect of tourism as a factor in the existential and communicative renewal of the personality.The research methodology is based on an interdisciplinary strategy of sociocultural analytics, which is based on a synthesis of cultural-anthropological, philosophical-culturological, historical and sociological approaches.The scientific novelty lies in the conceptualization of cultural tourism as a factor in the existential and communicative renewal of modern man through the prism of socio-cultural analytics and a cultural-anthropological approach.Conclusions. It has been proven that cultural tourism can serve as a powerful catalyst for the existential and communicative renewal of the individual, contributing to the expansion of worldview, the development of self- awareness, and the improvement of communication skills. Traveling to new cultural environments stimulates rethinking of one’s own values, beliefs, and goals, and also helps establish connections with other people and cultures. Thus, cultural tourism is not just a vacation, but also a powerful tool for personal growth and development. It allows you not only to enrich your cultural baggage, but also to transform your own life, making it more conscious, rich and meaningful. It is substantiated that an important methodological guideline in such research is a cultural-anthropological approach aimed at analyzing cross-cultural interaction in order to identify and understand more deeply universal patterns of tourist activity and specific features due to ethnocultural differences and the uniqueness of individual human travel experiences.