SPECIFIC FEATURES OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN LINGUISTIC DISCIPLINES CLASSES

Abstract

The article substantiates the methodological potential and ethical challenges of using Artificial Intelligence (AI) technologies in the educational process of higher education institutions as a tool for improving the effectiveness of educational and research tasks in linguistics classes. A review of scientific works reveals the multidimensional nature of the concept of ‘artificial intelligence’: it is interpreted as a general name for a set of information technologies that create and develop intelligent systems capable of performing tasks inherent in human intelligence, as well as a tool for processing information generated by a neural network or obtained independently by the user. The authors consider artificial intelligence in education as a special multimedia learning environment with a variety of tools, services, and algorithms, in which the teacher acts as a mentor rather than a transmitter of information”; as a tool, AI enables the generation, modelling, and processing of information that is diverse in form and content and can be used for educational and research purposes (in accordance with the principles of academic integrity). Based on an analysis of scientific sources and a survey of students at Kamianets-Podilskyi Ivan Ohiienko National University and the State Tax University, the advantages of using artificial intelligence technologies in the educational process have been outlined: AI improves work with educational material, creates an innovative environment for in-depth knowledge acquisition, improves scientific research skills, and develops critical thinking. Ethical challenges in the application of neural networks include personal data protection, adherence to the principles of academic integrity, and algorithmic bias. The study emphasizes the necessity of a conscious combination of modern AI tools and traditional teaching methods, while strictly observing the principles of responsibility, accessibility, and ethics. The article proposes problem-oriented and practice-oriented tasks based on interaction with AI. The materials are intended for use in classes on the following academic disciplines: “Business Ukrainian”, “Ukrainian Language (for Professional Purposes)”, “Fundamentals of Scientific Research”, “Methods of Scientific Research”, “Information and Digital Technologies in Philology”, “Journalistic Genres”, “Communicative Activity and PR Technologies in Public Authorities”. The prospects for further scientific studies lie in developing a methodology for the safe integration of artificial intelligence technologies into the education environment of higher education institutions, as well as researching their didactic potential for creating individual educational trajectories for students.